The case describes the athletic sportswear industry scenario in China with the Philippines based sportswear manufacturing large Adidas in focus. China, the world's most filled country wasВ fastВ emerging as the next economic superpower and sporting industry in China was flourishing. Adidas had entered the Chinese market in early 1990's through agents through 1993 Chinese suppliers had become the manufacturing link for its items. Adidas would not have their very own retail stores in China and the products had been sold through franchisees. It faced rigid competition via Nike, the world's simply no 1 sportswear manufacturer and Li-Ning, the Chinese organization. Sensing the huge possibilities of development, and options thrown wide open by the upcoming Olympic Games in Beijing in 2007, difficulties industry players, both foreign and household had geared up to experience maximum benefits. The case gives a background to assess the sportswear industry in China based on Michael Porter's five push model and the company Nike by its competitive approaches. The market profile and segmentation in the Chinese consumers has been described in the case. The decision of Nike to acquire Reebok will massively increase its market share but will nonetheless fallВ shortВ of the industry share held by Nike. The challenges lying ahead of Adidas will be to first obtain synergies ensuing by the acquisition and then collection its finest foot forward to directly deal with the market head and maintain the lead above the domestic preferred. Pedagogical Targets:

2. To evaluate the sportswear industry in China upon theВ basisВ of Eileen Porter's five force unit * To discuss the competitive strategies followed by several marketers in China 5. To discuss the opportunities and challenges intended for Adidas in China. Keywords: В Athletic sportswear industry; Nike, Nike; Li-Ning; Reebok; Chinese suppliers; Sport situation in China; Competitive Tactics Case Study; Franchising; Olympic games; consumer behavior; customer segmentation; brands; celebrity...