ADVERTISING MANAGEMENT you PROJECT
Condition Bank of India can be described as wide spread organization having its reach across many cities in the country with a huge customer base. The significant of SBI has always been to modernize and re composition the organization occasionally. The case offered here is regarding one of its advertising campaign named вЂћSMS UnhappyвЂџ high lies problems in running the project from local to nation-wide.
Mr Shiv Kumar has seen an enormous success in rolling out this campaign in Andhra Pradesh. The campaign tries to treat and interact to customer issues within one day, thus enhancing the customer satisfaction and thereby elevating the market discuss of the business.
The nation-wide implementation of " SMS UnhappyвЂќ is the point of dialogue in the current example and the different perspectives/problems included and the individual solutions are given below.
CONCERNS FACED BY THE PROTAGONIST
1 . Nation-wide Rollout
п‚· The cost factor Versus Expansion Programs
п‚· Time Span in resolving the problem
п‚· Identification in the central nodes
п‚· Top priority Customers
п‚· Customer satisfaction or New buyer
п‚· Advertising and marketing the Marketing campaign
2 . Operational Challenges
п‚· Appointing knowledgeable employees to get the Completely happy Rooms
п‚· Customer handling on a bigger scale
Note: Almost all solutions talked about here are with the present industry scenario. п‚·
COST ASPECT Vs . GROWTH PLANS
There are two cost factors our company is discussing here for the rollout of the nation-wide SMS Unhappy rollout program. First is the fixed cost of installing central nodes inside the regional metropolitan areas and the other is the repeating cost of worker salary and call rates. In the event of dealing with the fixed single time investment difficulty, we suggest that the program is launched within a phased fashion across the country.
In the case of dealing with call rates, the review of business by phone system operators in the Exhibit offers us information about the reach of person telecom owner. Since SBI is a...