п»їSTR 581 Capstone Final Assessment, Part Three

1 . A firm that tries to lead its industry in price and comfort by going after a focus on lean and efficient businesses is chasing what strategy? В В Detailed excellenceВ В В В В В

Low-cost leadershipВ В В В В В В В В В В

Customer intimacyВ В

Item leadership

installment payments on your One of the ways to change the course of a brand is usually to modify the merchandise. Under merchandise modification, ________ adds size, weight, elements, supplements, and accessories that expand the product's overall performance, versatility, basic safety, or comfort. В В В В В В В В В technological improvementВ В В В В В В В В В В

feature improvementВ В В В В В В В В В

design improvementВ В В

quality improvement

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3. Marketers ought to identify the hierarchy of attributes that guide buyer decision making to be able to understand diverse competitive pushes and how these various models get shaped. This process of identifying the hierarchy is called ________. В В В market estimationВ В В В

brand associationВ В В

market partitioningВ В

market valuation

4. This is designed to examine systematically and continuously whether or not the premises which the strategy is based continue to be validВ В Exceptional alert control

Strategic surveillanceВ В В В В В В В

Implementation controlВ В В В В В

Premise control

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five. A firm must know where to placement its item based on price and В promotional effortsВ В

qualityВ В В В В В В В В В В

communicationВ В В В В В В


6. When performing this analysis, it can be good for strategic planners to consider similarities between the benefits the customers get from the products and services that other firms offer. В В В Competitive analysisВ В В В В В В В В В

Business analysisВ В

Customer analysisВ В

Business analysis

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7. What is the perceived value of the pack of financial, functional, and psychological rewards customers anticipate from specific market giving because of the item, service, persons, and image? В Supreme service benefitВ В В В В

Complete advertising benefitВ В В В В В В В В В

Total customer benefitВ В В В В В В

Total managing benefit

eight. A valuable consequence of task environment analysis with respect to geographic, market, psychographic and buyer-behavior elements is calledВ В В В В В В В В competitor profileВ В В В

financial positionВ В В В

vendor profileВ В В В В В В В В В

customer account

9. To be able to meet humanity's needs damaging future years is now a top priority in most corporate agendaВ В В ethics

sustainabilityВ В В В В В В В В В В

rulesВ В


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twelve. Large-scale, future-oriented plans pertaining to interacting with the competitive environment to achieve the company objective identifies itsВ В В В В В strategyВ В В В В В В В В

dynamic policiesВ В В В В

competitive analysisВ В В В В В В В В В В


eleven. With ________ as a target audience strategy, the firm concentrates on serving a large number of needs of a particular consumer group. В В В В В В В В В single-segment concentrationВ В В В В В

product specializationВ В В В В В В В

market specializationВ В В В В В В В В

selective specialization

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doze. Company X's principal durability is the inbound and outbound logistics system; it is relative weak spot, however , is after-sales assistance. Its competition, Company Y, however is often plagued with lagging shipments and a great inflexible syndication setup. Firm Y is still successful as it maintains a totally staffed assistance department and, as a result, the company is known because of its dependable service. This type of examination allows those to identify approaches to build on relative strengths and steer clear of dependence on capacities at which the other company excels. В В В В В В DisaggregatingВ В В В В В В В

BenchmarkingВ В В В В В В В В

Past overall performance comparisonВ В В В В

Industry comparison

13. The proper factor that involves the...