What ails Bata India?

If we take a look at the history of footwear industry in India, we shall notice that Bata India has been the emperor of boots products. Batin had these kinds of a good run that it almost became a generic name for shoes and boots. People accustomed to go to retailers and just ask for Bata rather than any other company.

But today, the brand is facing stiff competition from other players. A host of various other problems include cropped up and added to their very own woes. In this case, we shall make an effort to examine just how Bata tucked down and what they are doing to claim back the misplaced throne. В

The History

Batin was established simply by Thomas Bata on August 24, 1894 in Zlin, Czechoslovakia. The business was designed in India in 1931. The production of shoes or boots started in 1933 in leased premises in Konnagar, close to Kolkata, in which for the first time rubberized and fabric shoes had been manufactured in India.

The initial manufacturing unit was set up, in a place named Batanagar. The factory shifted from Konnagar to Batanagar in 1936. In 1940-45, during World War II, the factory's development was geared to meet conflict requirements. In 1950, Batin successfully introduced the brand The hawaiian islands. In 1952, one of Asia's largest tanneries was set-up at Mokamaghat, Bihar. In 1988, The Bata factory was set-up in Peenya, Bangalore. In 93, Batanagar factory became the first Of india shoe-manufacturing product to receive ISO 9001 documentation.

Currently, the production units with the company are situated in Batanagar (West Bengal), Faridabad (Haryana), Bataganj (Bihar), Mokamaghat (Bihar), Bangalore (Karnataka) and Hosur (Tamil Nadu). Bata India Limited produces and marketplaces all types of shoes, footwear pieces and leather-based products. In addition , the company marketplaces products related to footwear, components, garments, sports goods and other merchandise. В

Bata Universe

Bata is among the world's most widely spread corporations, with procedures in sixty-eight different countries. It utilizes over 40, 000 people in selling, manufacturing and whole-selling procedures. The company has over 4, 700 self-owned retail stores, and over 100, 500 independent suppliers and franchisees distributing Bata footwear. Batin annually companies over 150, 000, 1000 pairs of shoes in 46 production establishments, and over 35 million square feet of natural leather in nine tanneries. Batin companies provide almost one million customers daily.

Bata provides the largest selling network in India and has above 1000 shops and about 600 franchisees. It is a manufacturer that Indians have grown up with. In spite of this illustrious musical legacy, Bata's performance has slipped in recent times. A conventional SWOT evaluation could well provide an understanding of the current situation: В


1 . The popular retail network of the organization owned and franchisee stores allows the company to provide customers around the world. 2 . You can actually own tanneries in Batanagar and Mokamaghat ensure uninterrupted supply of unprocessed trash. 3. The organization, being a part of Bata Shoe Organisation, provides easy access to new styles, brands and production technologies. 4. The brand name has gained a trustworthiness of trust, which adds substantially for the strengths of the company. a few. In addition to the ten internationally well known brands - Bata, Sound Puppies, Jessica Claire, Bubble Gummers, Electrical power, Sandak, North Star and Weinbrenner – the company offers a wide range of domestic labels like Quo Vadis, Jubilee, Featherlite, Ambassador, Signor, Hawaii, Mischievous Boy and Tennis.


1 . The organization has a large labour power resulting in substantial employee costs. 2 . The organization has been in existence for more than seven years and faces a challenge in switching to new creation technologies. three or more. Poor financial position in the market provides resulted in Batin incurring large losses within the past four years. 4. Unorganised top-level supervision; facts: 28 directors have been changed in last three years. Eight resignations from important top managerial personnel as 2001 a few. The inability of the management...