Big t HE And ATIONAL W ESTSELLER
" At last, he re is actually a book that provides thi h unde rrat ed skill the value it g ese rv es. " - A e New york city Times
" Thanks, Mister. Und erhill, for
at the xplaining in clear and
witt y prose so why my
t hopping habits are no t
a at crazy. Now,
pl ease notify my wife! "
- Greg Gale.
to the FUlu re tril ogy
" I'm in love. And if
I didn't have a passionate hu sba nd,
two kid t and a c ru shing
mortga ge, T s have on I'd put ca ution
to the blowing wind and operate awa y with
Paco U nd e rhill... fasc inating. "
-- Rocky Mounlain News (De nv er)
" Why We N uy is known as a
funn con a nd insightful
boo k for folks on
both s identification es in the
retail c ounte 3rd there’s r. "
- Micha el
Bl oo mingdale's
S raise Intended for
How come We Acquire
" The Dalai Lama said, 'Shopping is the art gallery o f the twentieth century. ' Paco Underhill explains why. Brilliantly. " - Faith Popcorn, author and Future Forecaster
" Why All of us Buy is advantageous as a. how to. for suppliers, b ut shoppers will quickly realize a Vance Packard to get our moments, on the path o farreneheit o your century's hidden persuaders. "
- Hardy Green, Organization Week
" For merchants, this book should be mandatory.... For the rest o farrenheit us, it's just plain fun. "
- Harvey Schachter, The Globe. and Mail (Toronto)
" No matter which point u f watch you're caused by, shopper o r shopkeeper, you'll find Underhill's tips tend to be funny, sometimes provocative, and almost always workable. " - The Hillcrest Union-Tribune
" What Underhill offers in this delightful and engrossing publication is a l rimer inside the science o f purchasing... T he effect um f reading this book i actually s big t hat to f getting alternately amused by entertaining stories and enlightened by trenchant findings. "
" Underhill's method o farrenheit looking at the way you shop may well revolutionize the industry.... In this day um f weighty competition, advice from this m ook can give a store the edge required to survive.... This b ook prOvides an
exceptional method for retailers to examine their particular store space and look for what m ay draw buyers in, and w head wear may be causing them to keep without shopping for. "
- Teresa McUsic, Star-Telegram (Fort Worth)
" The g uru to f price tag consulting presents a wealth to f inSight into what makes an excellent shopping knowledge for both equally buyer and seller. " - Craig Ryan, The Oregonian
'1\ fascinating journey through the shopping center that will open your eyes to the psychology to f meters odern 3rd there’s r etailing-and especially to the fresh dynamics um f consumer shopping. "
- G. William Grey, The Tampa Tribune
" Ostensibly a small business b ook aimed at merchandisers, Why We all Buy will even appeal to consumers who want to understand the artwork o farrenheit shopping plus the science um f providing. "
- Justin Adams, MSNBC
" Paco Underhill is Mr holmes for retailers... This sleuth makes customers view stores with more important eyes. "
- Trish Donnally, S . fransisco Chronicle
'1\ remarkable business tool, a distillation um f all of the notes and tapes;
grouped together in a way that is useful, witty, and loving. "
- Keith H. HaI? monds, Quickly Company
'1\ readable, entertaining study um f the behavioral science o f shopping. "
- Adrienne Miller, Esquire
" Challenging for the two lovers and haters u f the overall game o farreneheit visual stimulation. " -Booklist
" This kind of lighthearted take a look at shopping is highly recommended to anyone who purchases o l sells. "
- Take advantage of McDonald, Amazon . com. com
TH At the SCI ENCE OF SHOPPI N'G
Up-to-date a nd Revised n or the Internet,
the Global Consumer a nd Beyond
S imon & Schuster Paperbacks
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